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Neighborhoods Business Districts

The San Jose Redevelopment Agency (SJRA) established its Neighborhood Business District (NBD) program in 1984 to revitalize and encourage private investment in San Jose's older commercial neighborhoods. Enhanced by community involvement, In collaboration with the business and adjacent residential community, a Neighborhood Business District Improvement Strategy was completed for each NBD.

The NBD program physically improves commercial districts by upgrading building facades and signage, constructing street and sidewalk improvements, installing new pedestrian lighting, streetlights, banners and trees, constructing medians and parking lots, and undergrounding utilities. The SJRA Neighborhood Business District program assists in the establishment, promotion and technical assistance/training of business associations, provides retail recruitment and retention assistance, offers marketing programs and business training, and makes referrals to business development resources.

The San Jose Redevelopment Agency believes neighborhood serving business districts are an integral part of healthy neighborhoods and are extremely important to the economic well being of the City. The SJRA has invested more than $284 million in public projects and private partnership projects in the seven Neighborhood Business Districts. The financial commitment of public dollars has generated more than $1.2 billion in new private housing and commercial development within the NBDs and its adjacent residential neighborhoods.

Neighborhood Business Districts:

Alum Rock Avenue was designated as a NBD in 1984 and adopted as a Redevelopment Project Area in 1988. This 2.25-mile commercial corridor from Hwy 101 to Manning Avenue consists of both commercial and residential uses. Alum Rock's commercial district includes Little Portugal, the Village and Mayfair areas. view map

Selected Achievements:

  • Constructed the Mexican Heritage Plaza and Cultural Center
  • Improved 83 buildings as a result of the Facade Improvement Program
  • Streetscape improvements including street trees, trash receptacles,
    sidewalk replacement and median islands
  • Alum Rock Youth Center
  • Constructed Alum Rock Village and Little Portugal public parking lots
  • Improved the James Lick parking lot for public use
  • Alum Rock Village streetscape
  • Alum Rock Branch Library Acquisition

East Santa Clara Street was designated as a NBD in 1984
and adopted as a Redevelopment Project Area in 1988. This 2-mile commercial street from Seventh Street to Highway 101 includes a variety of uses, from a newly constructed elementary school and neighborhood-serving retail, to medical offices, pharmacies and a hospital. view map

Selected Achievements:

  • Improved 72 buildings as a result of the Facade Improvement Program
  • Completion of Roosevelt Park improvements including a tot lot, roller
    hockey rink and park renovations
  • Installed Pedestrian Lights
  • Built the Horace Mann Elementary School
  • Constructed streetscape improvements including street
    trees, pedestrian lighting and sidewalk replacement

Japantown was designated as a NBD in 1984 and was adopted as a Redevelopment Project Area in 1993. This historic commercial district, located on Taylor and Jackson Streets, between 1st and10th Streets, is one of only three remaining Japantowns in the country. view map

Selected Achievements:

  • Improved 56 buildings as a result of the Facade Improvement Program.
  • Completed installation of directional signage featuring the
    Japantown Cherry Blossom logo
  • Constructed two public parking lots to serve the retail center
  • Provided funding assistance for the 109 unit Miraido apartment complex
    with ground floor retail
  • Built the Northside Community Center
  • Obtained state grants with the community on cultural preservation projects
    including several Ikoi-no-ba (peaceful natural places to relax and be safe.)

Monterey Corridor was adopted in 1994 as a Redevelopment Project Area. This 2.5-mile commercial district and industrial area from E. William Street to Curtner Avenue is one of the last heavy industrial areas in San Jose. view map

Selected Achievements:

  • Pedestrian street lighting in the commercial district from Interstate
    280 to Keyes
  • Street trees the length of the Project Area
  • Built the Biblioteca Latinamericana
  • Constructed the Washington Area Youth Center
  • Assisted in utility undergrounding
  • Washington Neighborhood residential paint and fence program
  • Landscaped median islands from Keyes to Curtner

Story Road was designated as a NBD in 1989 and was adopted as a Redevelopment Project Area in 1991. This two-mile commercial corridor from Hwy 101 to Lyndale Avenue is a gateway to the east side. view map

Selected Achievements:

  • Improved 28 buildings as part of the Facade Improvement Program
  • Prusch Park perimeter improvements including new pedestrian
    entryways, signage, landscaping, benches, and decorative fencing.
  • Completed land acquisition for new retail shopping center at the
    south east corner of Story and King Roads
  • Streetscape improvements including landscaped median islands with specialty pavers and uplit palm trees, street trees and pedestrian crossings

The Alameda was designated as a NBD in 1989 and was adopted as a Redevelopment Project Area in 1991. This three-quarter mile commercial district adjacent to the Downtown has both retail and housing uses and has become a popular place to live, dine and shop. view map

Selected Achievements:

  • Improved more than 43 buildings as part of the Facade Improvement Program
  • Constructed public parking lots at 1345 The Alameda and Hester School
  • A third public lot is scheduled for completion in October 2004
  • Streetscape improvements including new sidewalks, landscaped median at Martin Avenue, new sidewalks, street trees and pedestrian street lights

West San Carlos Street was designated as a NBD in 1989 and was adopted as a redevelopment project area in 1991. This two-mile commercial street is a major east-west arterial between Highway 880 and the Downtown. West San Carlos Street is known for its antique shops and collectives, destination restaurants, and auto sales. view map

Selected Achievements:

  • Landscaped medians with uplit palm trees
  • Remodeled the 25 business West San Carlos Shopping Center
  • Facade improvements for more than 35 buildings
  • Pedestrian-scale lighting along “antique row”
  • Completed first phase of banner installation to promote business district

Strong Neighborhoods Commercial Districts

13th Street was designated as a NBD in 2004 and is part of the Strong Neighborhoods Redevelopment Project Area that was adopted in 2002. This portion of the North 13th Street Strong Neighborhoods area is a small commercial area that is transitioning from industrial uses to more neighborhood serving retail uses.

Selected Achievements:

  • Streetscape improvements including new street trees, pedestrian
    lighting and sidewalk replacement
  • Facade improvements to 6 properties
  • Landscaped Median on Old Oakland Road near Highway 101

Winchester Boulevard was designated as a NBD in 2010 and is part of the Strong Neighborhoods Redevelopment Project Area that was adopted in 2002.

Selected Achievements:

  • Landscaped median islands from Moorpark to Impala
  • Facade improvements to 6 properties
  • Street tree planting


View maps of the Neighborhoods Business Districts



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